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Sporting Equals
Sports and Local Events
2011 Sports & multi-faith calendar
September 2014
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Sporting Equals Sportszone @ London Mela

Sporting Equals have rounded off the summer festival season with a successful SportZone at London Mela.

The SportZone has been touring the country at various cultural events to encourage ethnic minority communities to participate in sport or take up new activities all together.

Sporting Equals put on wide array of activities from Mini Golf, Tennis inflatables, penalty shootouts, boxing and cricket coaches.

The London Mela – Europe’s largest outdoor South Asian festival - put on a spectacular line up of live music, dance, visual arts, food and Sport.

We would like to thank all the volunteers and support staff who have made the SportZones a success this year and we hope we have ingnited their passion for sport.

Sporting Equals Tackles Premiership Rugby

A new partnership with Premiership Rugby is due to start early September. Sporting Equals will deliver Equality and Diversity workshops and training to Premiership Rugby Managers to achieve:

► A better understanding of issues relating to Minority groups to promote participation and inclusion
► To gain some practical tips to attract and engage BME and faith communities into sport

We are carrying out this work to increase participation from disengaged BME communities within the local area of Rugby clubs. Sporting Equals will provide insight into BME communities for Rugby clubs to understand the local challenges and work in partnership with Sporting Equals to achieve successful interventions.

For more information contact Sporting Equals

Leicester Sports Festival proves a success

Sporting Equals spent the Bank Holiday weekend in Leicester promoting the take up of sport at the annual sports festival and undertaking research with BME people at Leicester Eid Mela to discover their sports habits and how to increase participation.


Sporting Equals worked in partnership with Leicester Sport to encourage participants in trying a new sport both popular and niche. Some of the sports included:

Your best shot: Football

Sword play: Fencing

Hand-eye coordination - Bowls

Malky Mackay 

Responding to the recent media coverage of the racist, sexist and homophobic texts sent by the former Cardiff manager Malky Mackay and the former head of recruitment Iain Moody, Arun Kang, the Chief Executive of Sporting Equals said "I was deeply shocked when I read those messages but also saddened that these sort of attitudes exist at such influential positions in the game. It is right that the FA thoroughly investigates the issue. What the texts illustrate is that clubs need to have much better intelligence about what is happening both on and off the pitch. Our Inclusive Club model is designed to work across the equality strands to help club's change their behaviour and thinking at all levels. Its long overdue that football clubs are inclusive and this is embraced by all their staff from players to managers and board members. Inclusivity as well as embracing diversity can help realise financial benefits, mitigate risk and open up new opportunities".

Sporting Equals SportZone @ Birmingham Eid Mela

On Sunday 17 August Sporting Equals set up its Sports Zone at the Birmingham Eid Mela attended by over 20,000 people. The Sports Zone offered people the opportunity to try a new sport from boxing to tennis and during the day hundreds of people took up the challenge, the youngest being just 14 months old!


We were there to highlight the low BME participation rates in sport, particularly among women aged 35-55. During the day we collected some very useful case studies for our insight work into this including a single mother who couldn't attend sports sessions with her sons because of the lack of female instructors and a woman who through injury has stopped playing sport but wanted advice on how to start again. Many women respondents also highlighted their desire to have more sports available at mosques, a proposal we are addressing through initiatives like the Boxing in Mosques project by England Boxing.


The Sports Zone also hosted a political heavy weight boxing contest between the Birmingham Mayor Shafique Shah and his political opponent Peter Douglas- Osborn. Aston Villa, the only football club present at the Eid Mela, also agreed to blog on how their diversity strategy is helping to engage young Asian players linked to the Football Associations current consultation on the subject.


The Sporting Equals Sport Zone will now be travelling on to Leicester on 25 August and then London on 31 August.

FA Asians in Football Consultation Forum


The FA is coordinating regional forums throughout August and September 2014 to consult on suggested plans on addressing Asian inclusion across grassroots football.

These events are free but all attendees must register in advance

West Ham United FC, Upton Park, E13 9AZ
Tuesday 5th August • 6-9pm

West Bromwich Albion FC, The Hawthorns, B71 4LF
Tuesday 12th August • 6-9pm

Queens Park Rangers FC, Loftus Road, W12 7PA
Tuesday 19th August • 6-9pm

Sheffield United FC, Bramhall Lane, S2 4SU
Thursday 28th August • 6-9pm

GNG FC, Riverside Football Ground, LE3 2FW
Thursday 4th September • 6-9pm

Luton Town FC, Kenilworth Road, LU4 8AW
Tuesday 9th September • 6-9pm

To book your place email

Each event will provide an opportunity to give feedback on these plans and to meet key local stakeholders.

Sporting Equals exists to actively promote greater involvement by all communities that are disengaged especially the black and minority ethnic population in sport and physical activity. We are the primary driver and funding channel for national and regional programmes in this field.

We work closely with both the providers of sporting opportunities (national governing bodies, local authorities and agencies, sports organisations) and the users of sporting opportunities (community and faith groups, local clubs, charities and individuals). We also have strong links with NHS agencies and other organisations addressing health inequalities in society.
Sporting Equals is one of five National Partner’s to Age UK and is the delivery organisation for the Faith and Community Strand of the Fit as a Fiddle Cascade Training Programme.
Find out more...


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