Sporting Equals facilitates integration between sport and physical activity providers, such as the National Governing Bodies of sport, and third sector agencies including the Black, Asian and Minority Ethnic (BAME) sports and community organisations.
We design and deliver targeted outreach campaigns in collaboration with local community partners on the ground. On many occasions a community engagement strategy is required to support and build the confidence of disengaged communities to come forward and participate in local projects. To ensure engagement of communities we will assess the locality and its communities and advise or create a community engagement strategy/plan that attracts and encourages involvement from disengaged communities.
Sporting Equals Insight team is a dedicated research function that includes over 20 years of experience in delivering high quality and perceptive information surrounding BAME communities and race equality in sport.
Sporting Equals has specialist expertise in communicating with Black, Asian and Minority Ethnic (BAME) audiences through mainstream and specialist media, and can support promotions, recruitment and other campaigns on behalf of sports, health and other organisations.
Our aim is to grow the capacity of organisations and communities, so that our involvement is no longer required. We can also help build the leadership and communication capabilities of individuals in sport and physical activity.
At Sporting Equals we are proud to offer a range of bespoke training and mentoring on diversity and equality, including a "train the trainers" approach that aims to grow the in-house expertise of our partner organisations.
At Sporting Equals, we draw on research published by other organisations to inform our strategies, as well as commissioning some research and publications ourselves and in partnership with other organisations.
Sporting Equals Works in three key areas, Sport Participation, Active Communities and Equality and Diversity in Sport
This pioneering project works with an organisation to assess the current state of an organisation in equality, diversity and inclusion focusing on policies, practices and perception internally and externally of an organisation and its work.
Sporting Equals Regional team is committed to increasing participation amongst BAME communities through successfully linking sports governing bodies with religious and community organisations.