Jaguar Academy of Sport announces partnership with Sporting Equals during
NBA Games - London 2011 Presented by Thomson Sport



Jaguar Academy of Sport announced their new partnership with Sporting Equals following the successful NBA Games – London 2011 presented by Thomson Sport, with whom Jaguar were an associate partner, providing VIP chauffeured access to the NBA’s first-ever regular-season games in Europe.

NBA Games – London 2011 presented by Thomson Sport, featured the New Jersey Nets and the Toronto Raptors at The O2 in London on March 4 and 5, 2011.



















The Jaguar Academy of Sport, launched in March 2010, is a unique club of the best of British sport, which is used to inspire the next generation.
The Patrons of the Academy are David Beckham OBE, Sir Ian Botham, Gareth Edwards CBE, Dame Kelly Holmes, Denise Lewis OBE and Sir Steven Redgrave.

The Academy aims to recognise, celebrate and inspire the very best of British sporting talent and success.It fulfils this aim through a Bursary Fund, which supports new British sporting talent, a mentoring and edcucation programme for the Academy's Rising Stars and a prestigious annual Awards Ceremony.

The inaugural awards celebrated the achievements of a number of sports stars including Jessica Ennis and Tony McCoy alongside a Star of the Future award for Jade Jones and her performances on the world stage in Taekwondo.

 














Arun Kang, CEO Sporting Equals said: “Sporting Equals are delighted to welcome Jaguar, a world class brand and announce our partnership with the Jaguar Academy of Sport. Through our respective programmes, Sporting Equals Future Champions and the Jaguar Academy of Sport, we are working towards the same goal, providing a platform for young British talent regardless of their background to succeed. This is a long term partnership and we look forward to working with Jaguar on a number of initiatives that create opportunities and engage our increasingly diverse communities, through sport and physical activity.”

Richard Heaselgrave, Vice President, Business Development, NBA Europe said: “Jaguar is a premier British brand and a fantastic partner for the NBA in the UK, and its Academy of Sport initiative is a fantastic programme that will promote the best up and coming sporting talent in the country. We look forward to working with Jaguar throughout our partnership to promote the virtues of sport and the game of basketball in London and across the country.”

Geoff Cousins, Managing Director, Jaguar UK said: “These two new partnerships demonstrate further commitment from Jaguar in helping to inspire a next generation of sporting talent. We are delighted to be part of NBA Games – London 2011 and our association with Sporting Equals will hopefully provide more opportunities for the next generation of British sporting talent.”

Click here to find out more about SE Future Champions

Click here for more information about the Jaguar Academy of Sport