Sporting Equals is reached out to the Asian Media and Entertainment sector to help change South Asian attitudes towards sport and exercise. On Saturday 26th November Sporting Equals launched their new Alliance to promote physical activity to the south Asian communities, through the support of Asian Media at the annual prestigious Asian Viewers Television Awards in London.
The profile of sport and exercise amongst Asian communities is low and there is a lack of awareness of the wider benefits of sport and exercise. The benefits not only help to prevent development of diseases, the positive effects on mental health and overall wellbeing as well as interpersonal skills including confidence building and discipline.
Sporting Equals supports Asian communities lead an active lifestyle through delivery of successful projects and strong community brokerage. With our networks we can reach Asian communities across England, therefore we urge the media and entertainment sector, who play a major role and have a duty of care to their viewers, to join us in spreading the message and the importance of living an active and healthier lifestyle.
Arun Kang, CEO of Sporting Equals commented:
“There is a great health inequality that is experienced by south Asian communities. The statistics show south Asian communities are six times more likely to develop type 2 diabetes and are more prone to suffer from heart attacks. Furthermore, with physical activity levels lower than the national average, there is a strong urge to breakdown the stereotypes that Asians do not engage with sport.”
“We are now requesting the support of Asian media and entertainment sectors as we are aware, 77% of British Asians felt mainstream media had no or little relevance to them. Together we can widen our communication to the south Asian communities to make a change and promote healthier active living, through Asian TV, radio stations, online publishing's as well as print media. We are excited to join forces with the Asian music icon PBN who will really ignite the Asian music industry to support this important campaign".
PBN, music producer singer songwriter, said:
“I am delighted to become an Ambassador for Sporting Equals. Supporting Asian communities to live longer and healthier lives is important to me and if that can happen through movement and dancing with my music, I am even more motivated to making this happen.”
Breaking Boundaries City Leadership Events
Connecting Communities through Cricket, Breaking Boundaries, is a three-year project (2018 - 2021) bringing together young people, their families and communities, through regular engagement in cricket, playing, spectating and volunteering. The project will use the spark of the 2019 World Cup to make the most of crickets potential to bring different ethnic and faith communities closer together into one cricket community and foster mutual respect and friendships.
Black History Month 'COACH' Exhibition
To celebrate Black History Month, the Houses of Parliament will be host to a photographic exhibition, 'COACH', to showcase the contributions made by Black, Asian and minority ethnic (BAME) coaches in athletics.
Sporting Equals has created a unique Leaderboard Academy in partnership with the University of Leicester, we are seeking suitable candidates to help support greater diversity within the boardrooms of sport.
Making Equals Slough
Slough Making Equals will take place on the 30th August at Slough and Eton School. The event which is supported by our Trustee Christine Ohuruogu will bring 100 young people together to help build bridges between local communities, develop skills and build a new generation of young leaders.
FA 'Bringing Opportunities to Communities' Consultation Forums 2018
Come along and have your say through the FA consultation forums which are taking place in October/November 2018
This month sees the start of Ramadan - fasting month for Muslims
The holy month of Ramadan started on the 17th May, a period of fasting and religious focus for millions of Muslims across the globe.