- Acknowledge and celebrate sporting excellence within BAME communities.
- Drive change in sector – more role models from more communities in more sports
- Increase BAME participation and interest across sport
The most successful sports personalities graced the red carpet at the first-ever Lycamobile British Ethnic Diversity Sport Awards (BEDSA) to celebrate excellence amongst Britain's outstanding Black, Asian and Minority Ethnic (BAME) sports people.
The prestigious awards, voted on by the public, were attended by a host of other sporting legends and stars including Olympic heptathlon gold medallist Denise Lewis, World and Olympic Champion, Christine Ohuruogu , Rugby World Cup winner, Maggie Alphonsi and Olympic gold medallist Jason Gardner. Other winners included Chris Powell for the FA Coach of the Year category. The awards also celebrated the fantastic work being undertaken in the community to increase sport participation among BAME population.
Olympic Gold medallist and sporting legend Denise Lewis, OBE was honoured with the Lifetime Achievement award for her contribution to sport during her lifetime.
Arun Kang, the Chief Executive of Sporting Equals said "The awards mark a key milestone in the sporting calendar. The calibre of the award winners voted for by thousands of people highlights the contribution that Black, Asian and Minority Ethnic sports people are making to the world of sport.
Arun continued; “These awards have helped drive our new Future Champions programme which helps rising stars with the support, education and mentoring they need to succeed. By working closely with community projects and professional sports clubs, we will continue to increase diversity in sport and drive participation rates.”
Sporting Equals has substantial experience of setting up and running talent identification schemes in different sports, designed to bring youngsters and their local teams to the attention of mainstream clubs. The organisation worked with QPR to build their connections with local communities, through a talent ID programme targeted at minority ethnic groups.
The SE talent id programme included three open development sessions with a final invite only session on Wednesday 25th August, and was heralded as huge success by QPR, staff and coaches of QPR's Centre of Excellence training academy and the club's Community Trust impressed by the management and results of the Sporting Equals programme.
The talent id scheme run engaged over 120 young boys aged 8-12 across the sessions including representation from all sectors of the local community turned up through youngsters from Indian, Pakistani, white, African, Caribbean and Arabic families. Parents and families stayed to support their kids throughout the day, which included individual coaching tips, small side matches and skills sessions.
QPR's Youth Development Manager, Steve Gallen, said:
'The programme has been an absolutely fantastic success. We identified nineteen boys that I have invited back to train within our Centre of Excellence for a six week period. The idea was to give everyone a chance to shine across three development days, so that it wasn't all or nothing on one day and I think everyone from the club, parents and most importantly the young boys benefitted'.
The Making Equals project aims to create greater integration by engaging young people from Asian and white British communities using the power of sport.
We encourage the sports sector to take action in light of new opportunities, changing demographics, utilising talent and attracting talented individuals from under-represented groups.
The Albion Foundation officially launched a new partnership with Sporting Equals, the national body which promotes ethnic diversity across sport and physical activity.
Sport For Communities
A national project backed by £2 million from the Treasury and supported by DCMS, awarding grants to community projects.
Talent id with Tottenham
The project objective was to provide football opportunities for talented young football stars from the Asian community.
Sporting Equals - Increasing Participation
Sporting Equals works with National Governing Bodies of Sport to increase participation amongst Black, Asian and Minority Ethnic (BAME) communities through SportZones, community brokerage and marketing