Sport for communities was a national project backed by £2 million from the Treasury and supported by DCMS. It awarded grants of up to £50,000 to community projects in deprived inner-city areas, working towards the government?s vision of increasing participation and employment opportunities in sport, and promoting social inclusion and community cohesion for ethnic minorities, migrant and refugee communities.
The significance of the need for funding was overwhelming. Sporting equals received applications totalling £11 million, from over 300 community groups, dispelling the myth that BAME communities are not willing to engage with government initiatives.
In total 50 projects were supported, and generated over £1million in match funding.
The initial choice of projects national spread and a reasonable size of grants ensuring good value for money. Projects were split between three key regions including, North, Midlands and London.
The main objectives of Sport for communities
The Making Equals project aims to create greater integration by engaging young people from Asian and white British communities using the power of sport.
We encourage the sports sector to take action in light of new opportunities, changing demographics, utilising talent and attracting talented individuals from under-represented groups.
The Albion Foundation officially launched a new partnership with Sporting Equals, the national body which promotes ethnic diversity across sport and physical activity.
We worked with QPR to build their connections with local communities, through a talent ID programme targeted at minority ethnic groups.
Talent id with Tottenham
The project objective was to provide football opportunities for talented young football stars from the Asian community.
Sporting Equals - Increasing Participation
Sporting Equals works with National Governing Bodies of Sport to increase participation amongst Black, Asian and Minority Ethnic (BAME) communities through SportZones, community brokerage and marketing