Sporting Equals provides the vital intelligence and understanding of Black, Asian and Minority Ethnic (BAME) communities which helps National Governing Bodies of Sport to engage this untapped market.
Sporting Equals SportZones tour the country during the summer period, visiting Mela's, Carnivals and Festivals to put on wide range of activities from tennis inflatables, penalty shootouts, boxing punch-bags and cricket sessions all supported by qualified coaches.
The SportZone engages a wide variety of individuals, from the young through to the old across all backgrounds. It provides the instant opportunity to mix with other communities and learn about new sports.
Without the support of volunteers and staff, the SportZone would struggle to be the brilliant iniative it is!
Sporting Equals works across the country and has regional officers based in London, Manchester and Birmingham and we work in Bradford and Nottingham supporting the frontline sport providers to engage BAME communities.
Over the years we have successfully set-up sustainable and effectual projects that have not only increased participation but also changed behaviour.
We target cohorts of the community that could be considered 'Culturally Excluded' or 'Interested but Inactive' and run programmes that build their confidence and love for physical activity.
To learn more about such projects or an informal chat please contact:
0121 777 1375 or firstname.lastname@example.org
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Faith Centre Model
Sporting Equals are working with mosques, temples, gurdwaras, churches, synagogues across the country to try and access inactive communities and create models of engagement with work at a local level.
TENNIS SERVES PROJECT
Sporting Equals have been working in partnership with the Tennis Foundation to create opportunities locally enabling people to engage with tennis who would otherwise not access a club or local park to play tennis.
Sporting Equals host Active Sport Zones at the large cultural events throughout the country. The Active Sports Zones allow people to get engaged with sporting activities giving them an opportunity to try something new and connecting them up to local opportunities.
The Making Equals project aims to create greater integration by engaging young people from Asian and white British communities using the power of sport.
We encourage the sports sector to take action in light of new opportunities, changing demographics, utilising talent and attracting talented individuals from under-represented groups.
The Albion Foundation officially launched a new partnership with Sporting Equals, the national body which promotes ethnic diversity across sport and physical activity.