Sporting Equals - Promoting Ethnic Diversity Across Sport and Physical Activity

At Sporting Equals, we draw on research published by other organisations to inform our strategies, as well as commissioning some research and publications ourselves and in partnership with other organisations.

For more information please contact the Consultancy team at Sporting Equals by email: info@sportingequals.org.uk, or telephone: 0121 777 1375

The most successful organisations in sport and physical activity are those that engage with the whole community, including black and minority ethnic (BME) groups.

The different perceptions, motivations and expectations of people from black and minority ethnic backgrounds can raise specific challenges for providers of sports, health and fitness activities. Facilities and services may need to be designed in ways that resolve potential faith or cultural barriers, and there is often a need for more relevant and better signposting and support.

Sporting Equals provides valuable insight into how to engage black and minority ethnic communities, with a range of proven resources, including toolkits, best practice case studies, factsheets and events.

Our Insight Team

provides clear insight into trends and issues in black and minority ethnic communities
provides innovative solutions to potential and existing barriers
undertakes research, independently and in partnership with other agencies
provides quantitative and qualitative information
analyses existing research, from a black and minority ethnic perspective
supports national research teams, with a black and minority ethnic perspective
collates, interprets and disseminates relevant research in useable formats

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